Thursday, July 10, 2008

The "City Lights" Happydent ad



What an ad.

A glorious sunset. Eastman color hues. A good looking young villager on a bicycle crossing a bridge leading to what looks like a 18th century palace. Sufi music in the background. Palace guards in mallakhamb positions. A tennis court where the Rani is playing (badly). Nearby, the queen mother makes a big splash into the pool. The sleepy aging Raja ambling over to the large dinner table. The villager dashing across the palace grounds, over the wall and past the courtyard to join the human chandelier with just enough seconds to spare to pop a HappyDent chewing gum in and flash a brilliant illuminating smile. 




The visual magic of McCann-Erickson and the Sufi-influenced score of Shantanu Moitra ("Tera dil roshan, tera man roshan") with its playful poke at the upper class snobbery of the pre-independence Zamindari system of made this ad an Orbit killer. To learn more about how the ad was made, check out the video (BTW, it also shows the ad at the start - in case you havent seen it yet).

Sunday, July 06, 2008

Bravo Rafa! 2008 Wimbledon Champion!!!



In the 22 years that I've watched tennis, I havent seen a better match, and this is perhaps the greatest every Grand Slam final played. Bravo Rafa!!!  Roger could not have lost to a better player, and the significant improvements in Rafa's game showed.  Roger staged a tremendous comeback with an attacking game that penetrated Rafa's defenses to event the score, but it was too late. Rafa prevailed 6-4, 6-4, 6-7 (5-7), 6-7 (8-10), 9-7. This by far is my favorite sporting moment ever!!!!!  Like Alan mentioned to Vijay during the 'On the spot' roundup, today's game needed medical clearance for viewers - there were so many heart stopping moments. Rafa has taken men's tennis to a whole new level, and this will lead Roger and Nole to improvise only further. I cant help but feel fortunate to have watched this exceptional match live - what a great time for tennis.